Are your messages getting through to your audience?

It’s a simple question, really.

Are you generating sales for your small business? Are you getting donors for your non-profit? Are your potential investors aware that you exist?

Everyone is sending messages.

Scan the ads in your “Local Living” magazine. Those are messages.
Thumb through your “junk” mail. More messages.
Surf the web during your break. Message. Message. Message.

The world is a noisy, cluttered place.

If you want your ads to motivate customers,
If you want your mailers to be better than “junk,”
If you want your website to generate profits for your business,

If you want to beat the noise and clutter and win the battle for your clients,

You need brilliant copywriting.

Design and layout are important elements of your marketing projects. Good design wins the attention of your audience. Colors, spacing, photos and graphics all combine to draw your audience into the piece and hold them there for a moment.

And, all design is done with one goal in mind:

To get your audience to read and respond to your message.

If you win your readers with the design only to lose them in your copy, all you have is a pretty piece of art that does nothing profitable for your business.

If your design commands attention, then your copy has to arouse the reader.

They see your project. Now they must eagerly want whatever you are selling.

Great copy must help your reader imagine a fuller life with your product or service – and an emptier life without it.

Your reader has to feel the pride of being part of something grand and noble and world-changing.

And then, they will generously give to your cause. Imagine, donations motivated by empowerment instead of guilt!

You have to connect with your audience's emotions in order to motivate them to action.

Ask yourself this question:

Would you rather grovel for your customers’ business – scraping together an occasional individual sale that keeps your doors open?

OR

Do you want customers who earnestly seek you out to buy what you are selling – telling their friends and family what a great thing they’ve found?

Do you have an excellent, experienced copywriter?

Let’s set a time for your free consultation today!

What we’ll do –

There is no charge for your initial consultation with me – if your business is in the Oklahoma City Metropolitan Area, we can even meet in person.

If you are located outside the OKC area, your consultation is still free! We can meet over the phone. If you’d like to meet in person, I’m all for it. If you can pay my expenses to get there, there is no charge for our meeting time together.

Are your messages getting through to your audience?

Contact me today!

There is no risk… nothing to fear.

Let’s start a relationship that will positively impact the success of your business or cause.

Put someone on your staff that you only pay when you need him. Hire someone that you will only pay while he is actually working for you.

Explore this website. Check out the copywriteZ blog. When you are as confident in me as I am in my ability to produce copy that gets you results, give me a call!

And, if you have any questions, Ask away!

Let’s start your next project off on the right foot, right now!

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the copywriteZ blog

--a blog for business owners, marketing professionals and copywriters--
18 February 2010

Think outside the trifold

Sometimes, your #1 goal in marketing your small business or nonprofit is to simply get noticed.
When you are selling useful products, or a great cause, sometimes getting noticed is all it takes.
So, if you are looking for attention be anything but ordinary...

...see the rest of the post here.

19 February 2010

How to writer 10,000 personal letters in one day

The other day I was speaking with one of my business affiliates — a printer — about products that might appeal to small businesses on a marketing budget. I was looking for something high in quality, but also inexpensive.
“VDP,” he said.
Here’s the low-down...

...see the rest of the post here.

The copywriteZ blog is updated on Mondays and Thursdays (sometimes more) with commentary on impressively written ads and marketing materials, ideas in business writing and marketing, and how great copywriting can connect you and your audience.