Are your messages getting through to your audience?
It’s a simple question, really.
Are you generating sales for your small business? Are you getting donors for your non-profit? Are your potential investors aware that you exist?
Everyone is sending messages.
Scan the ads in your “Local Living” magazine. Those are messages.
Thumb through your “junk” mail. More messages.
Surf the web during your break. Message. Message. Message.
The world is a noisy, cluttered place.
If you want your ads to motivate customers,
If you want your mailers to be better than “junk,”
If you want your website to generate profits for your business,
If you want to beat the noise and clutter and win the battle for your clients,
You need brilliant copywriting.
Design and layout are important elements of your marketing projects. Good design wins the attention of your audience. Colors, spacing, photos and graphics all combine to draw your audience into the piece and hold them there for a moment.
And, all design is done with one goal in mind:
To get your audience to read and respond to your message.
If you win your readers with the design only to lose them in your copy, all you have is a pretty piece of art that does nothing profitable for your business.
If your design commands attention, then your copy has to arouse the reader.
They see your project. Now they must eagerly want whatever you are selling.
Great copy must help your reader imagine a fuller life with your product or service – and an emptier life without it.
Your reader has to feel the pride of being part of something grand and noble and world-changing.
And then, they will generously give to your cause. Imagine, donations motivated by empowerment instead of guilt!
You have to connect with your audience's emotions in order to motivate them to action.
Ask yourself this question:
Would you rather grovel for your customers’ business – scraping together an occasional individual sale that keeps your doors open?
OR
Do you want customers who earnestly seek you out to buy what you are selling – telling their friends and family what a great thing they’ve found?
Do you have an excellent, experienced copywriter?
Let’s set a time for your free consultation today!
What we’ll do –
- We’ll talk about your organization. It’s your time to brag. I want to know what makes your organization great, and how it impact’s peoples’ lives.
- We’ll exchange information. Old brochures and marketing materials are a great starting point. So is your current website. I want to know what you like about them – and what you hate about them. I want you to tell me what has been successful, and where you’ve come up a little short.
- We’ll discuss your goals for your upcoming project. I want to know exactly what you hope to achieve. What defines success for your project? How can we measure that success?
- Finally, we’ll discuss deadlines and fees. You deserve to know exactly what you are getting from me. You deserve to have all fees and deadlines in writing. You deserve to have an answer for every question. And, you will leave our meeting with confidence that you will be totally satisfied with your writer and the copy he produces for you.
There is no charge for your initial consultation with me – if your business is in the Oklahoma City Metropolitan Area, we can even meet in person.
If you are located outside the OKC area, your consultation is still free! We can meet over the phone. If you’d like to meet in person, I’m all for it. If you can pay my expenses to get there, there is no charge for our meeting time together.
Are your messages getting through to your audience?
Contact me today!
There is no risk… nothing to fear.
Let’s start a relationship that will positively impact the success of your business or cause.
Put someone on your staff that you only pay when you need him. Hire someone that you will only pay while he is actually working for you.
Explore this website. Check out the copywriteZ blog. When you are as confident in me as I am in my ability to produce copy that gets you results, give me a call!
And, if you have any questions, Ask away!